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Communication in responsible business [[electronic resource] ] : strategies, concepts, and cases / / Roger N. Conaway and Oliver Laasch
| Communication in responsible business [[electronic resource] ] : strategies, concepts, and cases / / Roger N. Conaway and Oliver Laasch |
| Autore | Conaway Roger N |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
| Descrizione fisica | 1 online resource (198 p.) |
| Disciplina | 658.45 |
| Altri autori (Persone) | LaaschOliver |
| Collana | Corporate communication collection |
| Soggetto topico |
Business communication
Social responsibility of business |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Corporate Responsibility
Corporate Sustainability Business Ethics Marketing Communication Stakeholder Management |
| ISBN |
1-283-89319-3
1-60649-325-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index. |
| Record Nr. | UNINA-9910462447803321 |
Conaway Roger N
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Communication in responsible business [[electronic resource] ] : strategies, concepts, and cases / / Roger N. Conaway and Oliver Laasch
| Communication in responsible business [[electronic resource] ] : strategies, concepts, and cases / / Roger N. Conaway and Oliver Laasch |
| Autore | Conaway Roger N |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
| Descrizione fisica | 1 online resource (198 p.) |
| Disciplina | 658.45 |
| Altri autori (Persone) | LaaschOliver |
| Collana | Corporate communication collection |
| Soggetto topico |
Business communication
Social responsibility of business |
| Soggetto non controllato |
Corporate Responsibility
Corporate Sustainability Business Ethics Marketing Communication Stakeholder Management |
| ISBN |
1-283-89319-3
1-60649-325-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index. |
| Record Nr. | UNINA-9910785800703321 |
|
Conaway Roger N
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Communication in responsible business [[electronic resource] ] : strategies, concepts, and cases / / Roger N. Conaway and Oliver Laasch
| Communication in responsible business [[electronic resource] ] : strategies, concepts, and cases / / Roger N. Conaway and Oliver Laasch |
| Autore | Conaway Roger N |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
| Descrizione fisica | 1 online resource (198 p.) |
| Disciplina | 658.45 |
| Altri autori (Persone) | LaaschOliver |
| Collana | Corporate communication collection |
| Soggetto topico |
Business communication
Social responsibility of business |
| Soggetto non controllato |
Corporate Responsibility
Corporate Sustainability Business Ethics Marketing Communication Stakeholder Management |
| ISBN |
1-283-89319-3
1-60649-325-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index. |
| Record Nr. | UNINA-9910828670803321 |
|
Conaway Roger N
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||